Dior perfume ad featuring Johnny Depp criticized over Native American tropes
Video for ‘Sauvage’ fragrance has been called ‘deeply offensive and racist’ and the fashion brand has removed it from social media
Dior is facing backlash for promoting its perfume line Sauvage with an advertisement featuring Native American imagery.
The fashion brand teased the ad, which stars actor Johnny Depp, on Twitter on Friday as “an authentic journey deep into the Native American soul in a sacred, founding and secular territory”. It has since deleted the tweet and all references to the campaign on social media.
My god @Dior/@LVMH…haven’t you learned anything? pic.twitter.com/7TeUskgAiF
The absurdity of the @Dior #Sauvage Ad w/ Johnny Depp:
• Supposedly anti-appropriation, but goes balls deep in appropriation.
• Titles the actress as maiden & the native actor, warrior.
• Says it is helping Native folx, but invokes stupid/ignorant “indian” tropes.
…
So the fact that “Sauvage” is on some “we are the land” BS is not surprising, but as always I find it deeply disturbing when brands force Native people to make the choice between stereotypes and misrepresentation, or utter invisibility.
